About This Show
Political campaigns and politics have become more crazy, confusing and polarizing than ever before. What are political candidates and campaigns really thinking? Listen to an insightful and engaging discussion each week from the senior staff of Magellan Strategies. Each week veteran pollsters and campaign operatives David Flaherty, Courtney Gibbon and Ryan Winger talk about current events, politics, campaigns and how using voter data, technology and survey research leads to smarter politics.
Most Recent Episode
EP 26: How to Run a Data-Driven Political Campaign
5 days ago
In this episode, we take a break from current events and discuss the fundamental steps of putting together a successful data driven political campaign. We walk through all the steps that we follow for our clients so you have a better understanding of how data and campaign strategy come together. The Steps to Run a Successful Data Driven Political Campaign Review voter registration and past voter turnout demographics for the state or district. This exercise will tell you what voter subgroups are a priority and which ones are not. If you work with Magellan you will also be able access our modeled voter data to identify the “True Middle” voters that will likely decide the election. After compiling voter data and identifying subgroups of voters that are important, you can put together a budget. This is very important, because you will learn how much money you need to raise and what you can afford to do. We strongly recommend putting together the budget using a gantt chart format. This format will help you know when you intend to spend money and how you are spending your money. Field a benchmark survey of likely voters. Without this kind of survey, you are basically guessing what your message will be and that is never a good idea. The survey results will empower you to build out your campaign strategy, messaging, and have a good handle on what you need to, where you need to go and what you need to say. The next step is to use the survey to design the campaign website, bio palm cards, digital and social media assets, direct mail, radio and television messaging. Consistency in messaging across all mediums is very important. We recommend for our clients different vendors for your direct mail, digital, television and radio production. Make sure you are using the most accurate and up to data voter file before you begin doing any voter contact programs. Voter files that are directly purchased from a county clerk or secretary of state contain voters that have moved or passed away. Therefore, be sure to use the most current, phone enhanced voter file before you deliver any direct mail, phone calls, volunteer activities or