The Click & Convert Podcast
About This Show
Welcome to the Click and Convert podcast - the show for online marketers that lifts the lid on traffic, conversion, and much more besides. with co-hosts, Sean Clark from SeanClark.com and Rob Tyson from robtyson.net.
Most Recent Episode
6 Misconceptions of Conversion Rate Optimisation Testing
< 1 day ago
Whether the objective of your website is to collect leads or generate sales Conversion Rate Optimisation (CRO) is one of the most important exercises a website owner can undertake. CRO is the practice of making adjustments to your site through testing. The tests aim to improve the rate at which you convert traffic into leads or sales. The reason it is so valuable? When you get it right, you can see a much greater return on investment than the alternative of just driving more traffic to your website. CRO is greatly misunderstood. So, this week we discuss 6 common misconceptions of Conversion Rate Optimisation testing.
Rated 5 out of
Relevant, Easy to Listen, Essential Biz Podcast
The Small Business Marketing Report always gives great tips, and trends to utilize as I grow my microbiz. With confidence I share what is learned with clients and other
colleagues looking for marketing info.
Love it!! Keep up the good work guys, this info is sorely needed just the way you
provide it. Easy, actionable, and convenient, job well done!!
Date published: 2014-05-21