About This Show
Welcome to skucast, the podcast that explores the Who, What, Why and How of the promotional products industry. skucast shines a light on our industry’s best work, features maverick personalities, and discusses what’s really involved in running a modern promotional products business. skucast is the official podcast of commonsku.
Most Recent Episode
Episode 16: Creating an Effective Marketing Plan with Lee Strom
This is part two of our special series focused on how to do marketing right. In part one we explored how distributors are using marketing effectively with Sam Brown, Marketing Director of BrandVia. In part two we look at the world of marketing from the supplier perspective with Lee Strom, Chief Marketing Officer for SanMar. In this episode, we are going to the learn about the art and science behind creating a marketing plan that delivers strong results.