About This Show
Entrepreneur Decoded is a 7-day a week Podcast where Siimon Sander chats with todays most successful Entrepreneurs. Each episode reveals the fears, habits, and inner-battles behind big name entrepreneurs and those on the path to success.
Most Recent Episode
048: The Time is Now | Jennifer Berson
< 1 day ago
Jennifer is the President & Founder of Jeneration PR, a public relations and social media marketing firm specializing in promoting beauty, baby & lifestyle brands. Prior to founding Jeneration PR in 2005, she was an attorney in Los Angeles. She has been profiled by Apple, Huffington Post, Business Insider, and Yahoo! In this episode, Jennifer Berson and I discuss: Change of lifestyle was good for creating a balance, and a good family life The importance of adding value to clients Being clear with expectation and being consistent online Switching to entrepreneurship was the kind of lifestyle she wanted in order to have more flexibility and more time with her family Support from family and friends is very important in starting on your own In the beginning, she did a lot of the work on her own Eventually, she outsourced responsibilities and focused on the core of the business In the beginning, her company accepted all clients, but now, she has become more selective Some tasks that her team is in charge of Worst entrepreneurial moment: emailing (a majorly) wrong thing to the wrong person How the new Facebook Group works for her business Rituals and habits are important Pomodoro Technique Family is happiness Some more advice: Be reliable Be consistent Be genuine Think about your presence online Resources Mentioned in This Episode: Jennifer's Website Jennifer's Twitter Jennifer's Instagram Jennifer's Facebook Group - Jeneration Insider