The CEOs Power Play
About This Show
Are you the CEO, Executive or President of a mid-market company? Join Shawn Casemore every week on “The CEOs Power Play” as he discusses all things related to business, health and a success mindset. Take a few minutes to learn new ideas that will help you thrive as an executive and maximize your potential.
Most Recent Episode
Is Age Influencing Your Ability to Sell?
2 days ago
I’ve discussed frequently the differences in generations such as Gen X, Baby Boomers and Millennials on previous episodes as it pertains to attracting and retaining talented employees, but have you ever stopped to consider the age of your “future” customers and how you can adjust and adapt your marketing and selling process to satisfy their needs? In this week’s episode, I share a few ideas on how to ensure you retain and even grow your market share by aligning with the age demographics with your key customer accounts. What you’ll hear in this episode: What is the largest population in the U.S. and how does this affect the buying experience Why engaging through technology is so important What is the single best advantage you can create when selling a product You want to align the generations in your workforce with your customers’ generation-CLICK TO TWEET Join me every Monday at 10am EST on Periscope (you can find me @shawncasemore) for more great live tips on growing your business. © Shawn Casemore 2016. All rights reserved.