The Knowledge Project Podcast by Shane Parrish
About This Show
Read by the smartest people in the world, Shane Parrish’s goal is to help you go to bed smarter than you woke up. In this show, Shane and his guests share actionable strategies that help you make better decisions, avoid stupidity, and live a better life. From business to wine and everything in-between — we cover it all. Have questions or a topic you’d like to see covered on the show? Go to farnamstreetblog.com/podcast.
Most Recent Episode
Rory Sutherland on The Psychology of Advertising, Complex Evolved Systems, Reading, Decision Making
Rory Sutherland (@rorysutherland) is the Vice Chairman of Ogilvy & Mather Group, which is one of the largest advertising companies in the world. This interview was recorded live in London, England. Rory started the behavioral insights team and spends his days applying behavioral economics and evolutionary psychology to solve problems that conventionally advertising agencies haven't been able to solve. In this wide-ranging interview we talk about: how advertising agencies are solving airport security problems, what Silicon Valley misses; how to mess with self-driving cars, reading habits, decision making, the intersection of advertising and psychology, and so much more. Enjoy this amazing conversation.