About This Show
The SendOwl Digital Hustle Podcast is the show where get into the deep details with today’s tycoons and influencers in the online selling space. If you want to make waves with your ecommerce business, you’ve come to the right place. Our goal is to help you uncover new ideas and tools to add to your online sales strategy, and that through the experience of our expert guests.
Most Recent Episode
DH012 - Joe Pulizzi - Content marketing for digital entrepreneurs
This show is hosted by SendOwl, the leading digital sales and delivery application for businesses who want to sell online. Learn more at SendOwl.com/pod Is Joe Pulizzi the reason why all marketing companies make their brand color orange? Joe won’t take credit for it! Considering digital entrepreneurs, why should they be concerned with content marketing? I think the best way to build a business today is through a content marketing approach. Create valuable and compelling content like a media company would, and then sell them something once they are engaged. There are no barriers to entry today to build an audience. There’s more clutter, sure, but there’s more access to an audience today. The best thing to do is to focus on the needs and pain points of a particular audience. If you focus on meeting those needs, you can sell them whatever you want. All that we do at Content Marketing Institute is to meet the pain points of our audience, and we can monetize it in many different ways. If you are like most entrepreneurs you come up with a product and try to sell it to an audience, and then you are forced to pivot when it’s not working and sell to a different audience. The other way to do it is to find an audience that has a need, and then fulfill that need in that niche. Grow the relationship and sell new things. That’s where I think the opportunity is today for entrepreneurs. It’s a lot less risky. LootCrate is a company that sends boxes to comic book nerds and geeks. The customers don’t have any idea what is in the box, but they keep buying it because it shows up on the doorstep with random things that they love. It’s a subscription. If you want to do something in 6 months then content marketing is not for you. I would suggest that you do advertising if you want a quick impact. But content marketing is the long game that works as you build a loyal following. We like to push people to our newsletter. I find that having a good email list is the most valuable subscription. We do all the other things also like YouTube and Facebook and Twitter. If people engage on all of our platforms, they become better customers. But remember, it takes a long time to get that data. What do you say to people who want to start to c