About This Show
Do you want to pursue your creativity but are unsure where to start?
Do you want to build an audience and serve a creative need in the world?
If so, then the Perspective Podcast is for you.
Scotty Russell of Perspective-Collective believes you have a creative gift and he wants to equip you with confidence to pursue it. His mission is to help you find a fulfilling demand for your work in the world through weekly, fiery pep-talks to push you to become your very best.
Let’s start taking your creative career seriously while enjoying the process.
Most Recent Episode
PP 012: (Pt. 3 of 3) Laying the Foundation for Your Personal Brand: How Your Why Attracts an Audience & Inspires Action
5 days ago
In this episode of the Perspective Podcast, Scotty talks about the importance of knowing why you do what you do. Most people think it’s what they do or how they do it that matters most when really those are byproducts that stem from your why. People are attracted to your why. It’s the driving force for what you believe in. It’s the vision that inspires you to inspire others. In order how to understand and clearly communicate your why Scotty breaks down the Golden Circle concept. Imagine a 3 ring diagram where: The inner “bullseye” circle is labeled Why The second middle circle is labeled How. The third outer circle is labeled What. When most people start with the outer rings, my goal is to encourage you to work from the inside out. There are 3 key questions to ask yourself moving forward: Who are you helping? How will their lives improve from their interaction with your brand? How is the world different because your brand exists? Knowing these will put you on track to build a healthy and successful personal brand. You will be able to attract the right audience and inspire action. Simon Sinek - "Start With Why" MLK - “I Have a Dream Speech” Cory Miller - Behind the Brand Podcast