Scaling Up Business Podcast
About This Show
Scaling Up Business is all about how a few companies make it...and why the rest don’t. Our podcast shows are drawn from the lessons of our coaching clients, coaching partners, and the leading authors that contribute to our Conferences and the Scaling Up best selling book by Verne Harnish, and the Team at Gazelles.
We’ll share practical tools and techniques for building an industry-dominating business. These approaches have been honed over three decades of advising tens of thousands of CEOs and executives and helping them navigate the increasing complexities that come with scaling up a venture.
We want to turn what can feel like an anchor, into the wind at your back — helping you create a business where the team is engaged; the customers are doing your marketing; and everyone is making money.
Each episode of the Scaling Up Business show focuses on one of the four major decision areas every company must get right: People, Strategy, Execution, and Cash. We'll share the tools and methods that have been used by more than 40,000 firms around the globe to scale their companies successfully -- many to $1 billion and beyond.
Running a business is ultimately about freedom. The Scaling Up Business show tells leaders how to get their organizations moving in sync, to create something significant, and still enjoy the ride.
Most Recent Episode
059: What Is Authenticity, Exactly?
1 day ago
Melinda Wittstock is the CEO & Founder of Verifeed, a company that helps you grow your audience in an authentic way. We all understand the power of authenticity, but what is it exactly? Melinda sheds some light on how business owners can build an authentic and meaningful company on this week’s episode. Melinda and her team have actually created a program that can measure your authenticity. After looking at millions of social conversations, it becomes easy to detect who’s real, and who’s not. There’s a lot of interest in authenticity, but it often gets confused with sincerity. There’s no secret that authenticity is a bit of a buzzword these days, and that it can mean different things to different people. For example, for Melinda, authenticity is about being true to yourself. It applies that you know yourself. This is often a scary thought because people don’t always want to be seen in such a vulnerable light. We don’t want to be rejected by our community. At the end of the day, authenticity is about being true to yourself, and being brave enough to show it to the world. Brands who hide behind a corporate image tend not to come across as human, and this disconnects them from their customers. Nobody wants to be seen as just a number, and people today see through that facade very quickly. Interview Links: Verifeed.com Humanisteq Website Scaling Up Website Gazelles Website Bill on YouTube