SB Weekly - the sport business podcast
About This Show
SB (SportsBiz) Weekly is a must listen podcast for anyone working in the sports industry or with a keen interest in the business of sport and those who work in it. Each episode features an interview with a senior sports executive where Matt Cutler gets to know them, what makes them tick, and the reasons for their career successes to date, a little bit better.
Most Recent Episode
5 days ago
Matt Stevenson, Head of Sports Sponsorship at mobile operator EE, is the feature interview on this week's SB Weekly.
EE has over 27 million customers in the UK, making it the region’s biggest mobile network, and last year it was acquired by BT for £12.5 billion, creating a formidable new telecoms giant for the UK market.
In a career that’s included stints at Nike and O2, Matt has over 20 years of brand and communications experience - most of which has been dedicated to sponsorship and partnership activations - and at EE he leads the company’s sports sponsorship portfolio which includes Wembley Stadium, for which EE is the lead partner.
On the podcast, Matt explains the importance of using EE's sponsorship portfolio to improve the fan and customer experience; how EE and Wembley have built a strong rights-holder/brand partnership; why social media influencers are becoming more and more powerful, and useful to brands; and the reason EE isn't ready to move into e-sports...quite yet.