What happens when two fashion outsiders with zero industry experience start a women’s apparel company? Most would crash and burn. But for the two women on the show today, outsider status was actually a gift that helped them see new ways to produce clothing and an entirely different perspective on profit margins. Meet this week’s guests, Noushie Mirabedi and Ronda Raymond, co-founders of Eight + Sand. As a self-described public health nerd and a legal technology specialist, Noushie and Ronda could have balked at their own lack of experience when they set out to create clothing that they – and women they know – were dying to wear, but struggled to find: classic silhouettes that weren’t overly feminine with well-made, long-lasting construction. Think go-to items like tees and button-downs, hoodies and one rad pair of seersucker lounge PJs. Instead, they accepted that they didn’t know what they didn’t know, and they did the next best thing: they asked everyone they could possibly find to sit down and talk to them about the fashion business. That led this pair of partners in business and in life to discover their own path, one that meant thinking different about fashion industry profit margins. By rethinking long-held beliefs about how to run a successful fashion brand, they are able to make the kind of clothing they want to sell their customers using the slow fashion methods they believe in and still walk away with a business. This episode brought to you with support from the FEST-ive folks at Betabrand. Save 20% off when you shop and use code SPIRIT20. But wait, there’s more below!