Change the Game Podcast: online business | personal development | women in business
About This Show
Change the Game is a podcast for women who want to do business differently – balancing smart business strategy and action, with intuitive guidance and creative inspiration.
Most Recent Episode
CTG051: The secrets to great story telling
4 days ago
Did you know that there is an actual science to story telling?
In today’s podcast episode I chat with the lovely Marsha Shandur, a storytelling coach, about storytelling, and how to use it more effectively in your business.
It’s a fascinating conversation where we discuss how storytelling is used in all forms of communication in business – from writing a blog post to networking.
Marsha tells us why story telling is so important as a business owner; it makes an instant emotional connection with your audience and creates a sense of belonging.
I love when she speaks about using visual images and emotions to speak to a different part of our brain than the part that merely processes facts and figures.
We also chat about the two biggest mistakes people make when telling stories:
People don’t include enough of the right detail – it’s so important that you tell people … [Read More...]