The East Africa Business Podcast: Start ups | Investing | Entrepreneurship | Interviews
About This Show
Sam Floy has left the start up scene in London, and is looking to start a business in the emerging East Africa market.
This is a weekly podcast about the business environment in East Africa based around interviews with entrepreneurs, investors and organisations looking to help the region grow.
Join him as he evaluates the ecosystems of Rwanda, Uganda, Kenya and Tanzania interviewing startups, organisations and investors and reporting on what is happening on the ground.
Most Recent Episode
Cooked Beans: the food business of bean processing in Rwanda, with Christian Heremans of FarmFresh
4 days ago
From a GDP perspective, any business that “adds value” to a supply chain is a good thing. Traditionally countries like Rwanda have been just growing agricultural produce, with other companies/ countries undertaking investment and reaping the benefits of manufacturing of a higher value product.
FarmFresh is different in that regard. I visited Christian Heremans at their “pilot factory” (a converted house) to see how his company are taking raw beans, and turning them into well packaged cooked beans for consumption in and out of Rwanda.
Here are some of the key quotes:
“We buy raw beans and process them”
From when the beans are bought from co-operatives and they are sorted, cooked and then put into pouches (rather than tins) for consumption in Rwanda and also neighbouring countries. People were hesitant of buying tinned goods because they think it could be rusty/ old.
“There is an emerging middle class which we want to sell to”
The benefits of using FarmFresh beans is that you save time and energy when it comes to cooking beans. More and more customers are beginning to see the value in this type of consumption. Christian estimates that 5-10% of the population are currently in a position to buy the product.
“Our biggest seller is high iron beans”
This type of bean is much more resistance to pests and is fortified with iron, of which a lot of the population is deficient. The other product is mixed beans but with time they will look to add more flavour