Sales Enablement Shift Podcast
About This Show
Shifting the way sales enablement practitioners think about their roles, goals and success. Join Seismic's VP of Marketing Daniel Rodriguez and guests as we elevate the role of sales enablement.
Most Recent Episode
How Enablement Balances Executive Expectations and Training Goals [Brian Lambert]
While there is a major difference between sales training and sales enablement, training should always remain a part of the overarching enablement strategy. But oftentimes training isn't aligned with enablement, which keeps it from reaching the executive level and meeting executive goals. Brian Lambert, a Founding Director of the Sales Enablement Society, and Managing Director of Oxygen Learning, shares with us best practices for strategically executing training programs as part of the ongoing enablement process.