Sales Enablement Lab with Thierry van Herwijnen | Enabling Sales Conversation That Matter
About This Show
The world of sales is rapidly changing! Traditional sales strategies are no longer effective. Customers no longer buy solutions but buy business outcomes. This is the Sales Enablement Lab, a weekly podcast dedicated to Sales & Sales Enablement. My co-hosts and I outline practical ideas you can leverage day to day, to increase sales, enhance productivity and drive incremental growth! How about joining me on a podcast? Be my co-host for a session and let’s have fun talking about what works and what doesn’t work? firstname.lastname@example.org.
Most Recent Episode
Season 3, Episode 5: Forrester's B2B Marketing Forum
Peter O’Neill is the VP & Research Director for B2B Marketing (previously called Sales Enablement) at Forrester. Peter manages a group of analysts focused on B2B marketing. In this week's podcast, Peter will give an update on Forrester's B2B Marketing Forum which took place in October in Miami. Peter shares the highlights of the conference and provides an update on the 'Dead of the B2B Sales Rep' research which we covered earlier in the podcast during season 1 episode 9 (Tom Pisello, Alinean) and season 1 episode 11 (Peter O'Neill). Also, we discuss Account Based Marketing (ABM), the alignment of Sales and Marketing and the rapidly evolving technology space around Sales Enablement. All topics which were focus areas during the conference. Did you enjoy listening to this podcast and don’t want to miss another episode? Subscribe to my podcast on iTunes! Let me know your thoughts and feedback by using the comments section below!