About This Show
SaaS Insider is a show about SaaS - business, marketing, and sales. The host, Shira Abel from Hunter & Bard, interviews a new SaaS Insider every week on how they grew their company. We cover the learnings, mistakes, and best practices so you can learn, grow, and scale your SaaS business.
Most Recent Episode
031: Interview with Pere Codina from Kompyte
Pere Codina from Kompyte is our guest this week. Shira and Pere talk about what marketing channels work best for Kompyte, how they found their niche and what tactics they use to get leads into the funnel. About Pere Co-founder and CEO of Kompyte. He has more than 12 years of experience in eCommerce and Internet. Before founding his first company he also worked in several Internet, engineering & IT companies. In 2006, he founded his first company: Cocosoft Barcelona, and launched several Internet platforms for business, now, every day, hundreds of companies and thousands of users are using those tools. In 2014, he started Kompyte, a Competitive Intelligence tool designed to respond in real time to your competitors' online strategies making easier to monitor all their online channels. He studied Computer Engineering at UPC in Barcelona, always linked to technology and Internet. About Shira Shira Abel is the CEO and Lead Strategist at Hunter & Bard, an inbound marketing and branding agency. She is also Acting CMO of Cyara. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person.
Rated 5 out of
The show brings executives and founders of SaaS startups, who share the insights they have from good and bad experiences on marketing their products internationally. Very useful information -- specially if you're a startup CEO, marketing manager or SaaS exec.
Date published: 2016-01-20