The BRAND New You Show - A Personal Branding and Digital Branding podcast
About This Show
The BRAND New You show is dedicated to helping you establish and elevate your personal brand online so you can grow their influence, amplify your online reputation and ultimately impact your career.
Each week I explore how to use your expertise, skills, and knowledge to build your digital brand online in order to impact your career and stay ahead of the competition in this digital-first age.
I interview career coaches, recruiters, and talent management professionals as well as leading experts in social media, online reputation management, digital branding and personal branding, in order to discover the actionable insights and advice you need to stand out online and become the trusted voice in your field.
Most Recent Episode
The Brand Mapping Strategy
Today on the podcast, I welcome to the show Karen Tiber Leland president of the Sterling Marketing Group. At Sterling, Karen helps, CEOs, executives, and entrepreneurs build stronger personal, team and business brands. Karen is the bestselling author of multiple books, including the one that will be the topic of today’s podcast, The Brand Mapping Strategy, she is a sought-after keynote speaker and has even been an actress with experiences in voiceover as well. The Marketing Mastery Pyramid In addition to the Brand Mapping Strategy, Karen has also developed a 3 step marketing mastery pyramid to help you understand at a high level the path you need to take as you begin to brand yourself. The three steps listed below are discussed in detail on today's show. 1 - Platform Development 2 - Brand and Buzz Building 3 - Thought /Industry Leadership The Brand Mapping Process During her work with individuals, Karen discovered that many of her clients were trying to define their brand using the classic elevator pitch. Karen realized that your brand is much deeper than an elevator pitch which is why she developed the Brand Mapping Strategy after several years of working with her clients. The Brand Mapping Process focuses on 7 core elements all of which we discuss in details. Do you need to boost your CareerKred? Pick up the book CareerKred and learn the 4-simple steps you can take to build your digital brand and boost credibility in your career. Do you know what your online profile says about you? Find out by taking my Digital Brand Quiz. Once completed, you'll receive a score between 0 and 100. Discover your score and t