Rx Digital Marketing Podcast
About This Show
Healthcare communications and digital marketing veterans Buddy Scalera, Matt Balogh, and Chris Cullmann discusses marketing in the age of digital health. Buddy, Matt, and Chris host interviews and identify the most relevant technology, trends, and news impacting pharmaceutical and healthcare today.
Most Recent Episode
RxDM Storycast Ep04: 3 Writing Books for Pharma Marketing Storytellers
Podcast version: Storytelling. In concept, it’s easy. In reality, it’s a true challenge that spans generations. People go to college to learn how to do it, spend untold hours trying to do it, and even more hours trying to wonder why they’re not better at it. Now, to make it more difficult, it’s part of your day job. Yes, fellow marketer, you need to be a marketing storyteller on a deadline. Just to add to the pressure, let’s add the challenge of storytelling in a regulated industry. You don’t just... The post RxDM Storycast Ep04: 3 Writing Books for Pharma Marketing Storytellers appeared first on Rx Digital Marketing.