Y in the Valley: Innovation | Strategy | Design | Mobile Technology
About This Show
Y in the Valley is a podcast dedicated to helping entrepreneurs and executives innovate. Each episode features an interview with an entrepreneur or executive who has gone the extra mile to innovate in their respective industry. Topics of discussion include: technology trends, innovation in mobile, product strategy and enterprise innovation.
Most Recent Episode
What Entrepreneurs Can Learn From ZICO Coconut Water
Mark Rampolla was the Founder and CEO of ZICO Beverages, which produced trailblazing coconut water that has now been sold to Coca-Cola. How did he find such success, despite entering a market that had almost no demand for his product? In this episode, Mark shares the entrepreneurial highs and lows of his business story—and why you shouldn’t settle for the lowest-hanging fruit in business. (Note: Mark’s new book is called High-Hanging Fruit: Build Something Great By Going Where No One Else Will. Check it out!)