Spreaker Live Show with Rob Greenlee
About This Show
The Spreaker Live Show with Rob Greenlee is the official podcast from Spreaker and is for you the podcast creator and listener who love the freedom and openness of independent podcasting - since 2004. The show will cover Spreaker news, tools tips, podcasting trends, and interviews with leading podcast hosts and experts. The show is hosted by Rob Greenlee (@robgreenlee), Head of Content at Spreaker and Adore.fm and co-hosted by Alex Exum (@alexexum). Rob is former EVP/CTO at PodcastOne and former manager of podcasts platform and content at Microsoft Xbox Live, Windows Media Center and Zune. Rob is also the co-host of “The New Media Show” every Sat morning at NewMediaShow.com. Co-hosted by Alex Exum (@alexexum). The show is streamed LIVE Every Wednesday at 3pm PST/6pm EST at SpreakerLiveShow.com.
Most Recent Episode
SLS105: Podcast Discovery and Ad Insertion
2 days ago
Spreaker Live Show #105 for March 22nd, 2017
Our Topics This Week:
-What is Dynamic Ad Insertion and Why You Should Care
-Is Podcast Discovery an Issue
-Tip of The Week: Interesting Low cost 2 Microphone Mobile Device Setup
Show Duration: 44 minutes
Host: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)
Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker
What is Dynamic Ad Insertion and Why You Should Care?
dynamic ad insertion.
You put an audio ad in and it stays there for a certain amount of time and it comes out when it’s reached a certain amount of impressions or downloads
But one must be hyper-cautious of annoying his audience with bad ads and too many ads with this technology. The tech is not so much the issue, but how it is used.
Ideally all ads in podcasts should be read by the podcast host, an approach that can work with dynamic ad insertion.
One needs to be really careful to make sure the listener experience isn’t degraded at all from this ad delivery method. One must be mindful of where the ad break is placed inside or at the beginning of content. One also needs to be mindful that using music fades around dynamic ads must be thought through.
Some may run dynamic ad insertion with more traditional radio ad type spots with the big brand advertisers.
Dynamic ad insertion, if done correctly would not disrupt the long standing host reads experience listeners to podcasts have become accustomed to. No listener would know we’re using ad insertion to deliver an host read or regular old 15 or 30 sec radio spot, because it sounds the same as our other ads they are used to hearing.
Dynamic Ad Insertion is rapidly becoming the de facto way of doing business in the Podcasting space. Reality is that there will be a flood of inventory in the space and the CPM rates will likely plummet unless we see more ad targeting in podcasting as a buffer to keep CPM’s up.
Dynamic Ad Insertion and Programmatic type ad marketplaces and buying brings risk of commoditization of ad impressions in downloads. Forward-looking podcasters will figure out what their premium content offering products will be to offset these drops in CPM or ad revenue. Podcasters need to diversify.
Combining audio with video and click-through ads is part of the solution, but some will be able to sell subscriptions, live performance tickets and other products that add value to their listeners.
This show can be heard in: