Spreaker Live Show with Rob Greenlee
About This Show
The Spreaker Live Show with Rob Greenlee is the official podcast from Spreaker and is for you the podcast creator and listener who love the freedom and openness of independent podcasting - since 2004. The show will cover Spreaker news, tools tips, podcasting trends, and interviews with leading podcast hosts and experts. The show is hosted by Rob Greenlee (@robgreenlee), Head of Content at Spreaker and Adore.fm and co-hosted by Alex Exum (@alexexum). Rob is former EVP/CTO at PodcastOne and former manager of podcasts platform and content at Microsoft Xbox Live, Windows Media Center and Zune. Rob is also the co-host of “The New Media Show” every Sat morning at NewMediaShow.com. Co-hosted by Alex Exum (@alexexum). The show is streamed LIVE Every Wednesday at 3pm PST/6pm EST at SpreakerLiveShow.com.
Most Recent Episode
SLS109: New Edison Podcast Research
4 days ago
Spreaker Live Show #109 for April 19th, 2017
Our Topics This Week:
- New Edison Podcast Research Released
- Tip of the Week: Smart Speaker Ownership Trends
- Your Feedback and Comments
Show Duration: 61 minutes
Host: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)
Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker
-NAB Show (National Association of Broadcasters) in Las Vegas - April 23-27th
-3 Panel sessions at the event about Podcasting
If attending go here: http://nab17.mapyourshow.com/7_0/sessions/speaker-details.cfm?speakerid=11328&CFID=10905211&CFTOKEN=6354487e9be405e6-798EBB82-C583-AC36-DF7F5F1088B66184
No SLS Show next Weds
- At PodSummit.com in Calgary, Canada on May 6th, 2017
- New Edison Podcast Consumer Research 2017 Released this week:
Edison Research announced its Podcast Consumer 2017 study recently, revealing survey information from Edison’s two large, long-running studies of American listening, The Infinite Dial and Share of Ear. Edison VP
Podcast listener attributes were revealed today, including income, education, and employment data. Podcast listeners over-index in all three of those categories:
31% of podcast listeners earn $100k or more, compared to 22% of non-listeners.
Podcast listeners under-index for respondents without a college degree, and rank above the U.S. 18+ population for college degrees and some grad school or advanced degree.
63% of podcast listeners are employed full-time, compared to 495 of the general population.
On the income disparity between podcast users and non-users, the gap is narrowing as more and more mainstream Americans discover the medium.”
Respondents who have listened to a podcast in the past week reached 15%, an estimated 42 million.
Among those weekly listeners, average time spent listening to podcasts was between 1 and 3 hours for 36%.
For 22%, the average time was between 3 and 5 hours. Those weekly listeners were keeping up with an average of five podcasts in the past seven days. The average time spent with the format for weekly podcast listeners is 5 hours, 7 minutes. That crunches out to about an hour per show.
Discovery in podcasting is difficult? Discovery is a ‘pull’ to get people to listen to a podcast. Let’s not forget the ‘push.’ When you look at the success of public radio in podcasting, the cross-promotion [from terrestrial radio marketing] is important. The only way to make it big in podcasting, is not j