Episode Info

Episode Info: We’ve all heard “the money is in the list”, right? Well I made a BIG mistake with my email list recently. You see, I removed almost half of the people from it a couple weeks ago. Yep, you read that right -- I cut almost HALF. That wasn’t my mistake, though.   Removing people from my email list was completely intentional.  I wanted to get people off there who weren’t engaged in my emails. We identified those on my list who hadn’t engaged in any of my emails (opened/clicked) in the last 90 days. And this is where I made the big mistake and where I want to make sure you don’t make the same mistake I did… On Today’s Show You’ll Learn: How we ran this group through a re-engagement email sequence -- 4 emails over 2 weeks -- offering them free content to see if they would again engage with my emails.  Within these emails we were looking to segment people into one of three groups. When I added up the non-engagers + opt-outs + hard-bounces, it was a lot of people. Starting a new year is the perfect time to clean your list -- especially if you’re making the same mistake I did by not having done it in a long time. And a lot more…  Read more »

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