The Corporate Data Show: Marketing Data | Thought Leadership | B2B Data
About This Show
The Corporate Data Show is a podcast dedicated to helping business executives manage their marketing data needs. Whether you’re dealing with B2B data, marketing specific data, or retail databases, this podcast is designed to help you think about managing your corporate data needs at the highest level.
Each episode features an interview with a thought leader in the data business, discussing topics like: sales intelligence, data as a service, business intelligence, B2B Data, identity resolution, data services, data trends, revenue opportunities, data engineering, client success, data accuracy, transparency, analytics, IT, and more.
Most Recent Episode
Technical Sessions 3: Are You Making These 6 Sent Mail Mistakes?
It’s been a problem for a long time for a lot of companies: unverifiable B2B email addresses. Especially if you’re a marketing company or department with a big pile of data, you end up a with a bunch of question marks instead of valid data. Welcome back to the Corporate Data Show’s third Technical Sessions, the place where you can find a short guide series translating technical data processes to real world marketing applications. Q: What are the two methods of root validation of unverifiable b2b email addresses? A: Sent mail and “ask” (a.k.a. pings, MX lookups, and port 80 asks). Each method has its pros and cons, which Rick Holmes, founder of Every Market Media, is here to explain.