Content Marketing Podcast
About This Show
Content marketing isn't just a buzzword -- it's the key to connecting with today's hard-to-reach consumer. Rachel Parker explains what content marketing is, what it isn't, and how you can put it to work attracting and retaining business.
To learn more about content marketing, visit our blog at http://resonancecontent.com/ping.
Most Recent Episode
Content Marketing Podcast 219: The 5 Pillars of Powerful Personas
6 days ago
As we develop personas to inform and inspire our content marketing, we find there are five categories, or “pillars,” that form the foundation of every powerful persona's profile; check out today's episode to find out what those pillars are. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.