Surefire Social Podcast
About This Show
It’s happened to everyone; you’ll be driving down the road listening to the radio when that genius idea the broadcaster says, flies in one ear and out the other. It’s almost like you didn’t even hear it, but you knew it was awesome. But to your surprise, there’s no rewind button on the radio…
Although the Surefire Local Podcast might not cover news in fashion, political issues, or the more noticeable sports events coming up — but what we do cover are topics in local digital marketing that will help increase your online visibility.
You need ideas on the best social media networks that will convert leads? We got it. You need some suggestions with which online directories your business needs to be present on? We got it. How about just ANY information that’s entertaining and worth listening to? Oh, you bet your bottom dollar we got that.
PS. There’s a rewind button on all of our episodes.
Most Recent Episode
How To Optimize Your Yelp Business Page (for free!)
4 days ago
Reviews matter. You are no longer the only one responsible for your brand message – it’s also in the hands of consumers, specifically your customers. Gone are the days of scanning the Yellow Pages and calling the first 5 numbers that jump out at you. Consumers start with a Google search, or they ask for friend referrals directly on Facebook. Then they search for your business online, and while they’ll review your website they’ll also read your business reviews on Google, Angie’s List, and Yelp. Their opinions matter, it’s time to listen.
Corey Dane, Director of Business Outreach at Yelp, shares tips and tricks for optimizing your free Yelp business page to best reach your target; managing your reviews as a business owner.
- How to claim and update information on your Yelp business page
- The value of updating your profile with relevant content and seasonal offers
- Making reviews a priority and how to respond as a business owner