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Episode Info: Getting free money just for owning your house sounds like a dream for any homeowner. How is this model sustainable? Does it benefit real estate agents at all? And how are co-investment partners similar to your rich uncle that you only see at Thanksgiving? Brian Elbogen, this week's guest of Unison fame, will discuss all of this and more. --------------------------------------------------- Takeaways + Tactics Use a co-investment partner like Unison to help your buyers make better offers or buy a better home without raising their monthly payment. Working with a co-investor is like having a rich uncle who doesn't make it awkward at Thanksgiving. Monetize the 98% of people you meet who aren't ready to make a move by offering info on co-investing for existing homeowners. -----------------------------------------  In the beginning of this episode, we discussed Brian's idea and model of Unison, and how it can target specific groups of home buyers (such as young families) and help them get their dream property. Gene Volpe also offered a tip on Facebook marketing, encouraging agents to be creative and proactive with it. Brian also mentioned that agents can get in touch with them directly to see what they can gain from a potential partnership with Unison. We also discussed; The most common scenarios of buyers/owners needing to use Unison's services How Unison made things more comfortable for clients during the market crash Why homeowners are the best partners How co-investment companies can get involved with rental properties Partnerships with brokers and other loan agencies The secret to Unison's good content marketing   -----------------------------------------------------Read more »

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