How To Run For Office
About This Show
Every week, we let you hear straight from the best consultants, operatives and candidates in the game, all for one reason: to help you win. You’ll learn something new every week as you listen to campaign professionals and successful candidates reveal the secrets that help them win. If you want to win your next election, this is a must-subscribe podcast!
Most Recent Episode
Episode 36: Bonnie Siegel – Secrets to Branding Your Campaign with Ted Cruz’s Brand Strategist
7 days ago
Timestamp - Section Title Log:
00:00 Special announcement
01:33 Podcast Intro and Bonnie Siegel Bio
03:18 Bonnie’s background and how she developed her political branding concept
06:16 Building Ted Cruz’s Brand
12:14 Identifying your brand’s “product discipline”
14:02 Applying corporate branding principles to Ted Cruz’s campaign
22:29 The candidate defines the brand. Building a candidate around a brand won’t work.
28:02 How the Trump, Clinton and Cruz campaign branding impacted the 2016 race
35:28 Making your brand stand out
37:32 How should candidates start working to identify and build their brand?
42:02 You MUST set yourself apart as a unique political force, within your race.
46:32 What do you do after you define your core branding elements?
50:41 How does Political Branding Associates help campaigns?
54:48 Closing advice from Bonnie
55:44 Where can people find you online?