Cause Talk Radio: The Cause Marketing Podcast
About This Show
Stay up to date on all things cause marketing and corporate-nonprofit partnerships, including trends, tactics and need-to-know news. Join Joe Waters of SelfishGiving.com and Megan Strand of the Cause Marketing Forum in this lively, edu-tational weekly podcast!
Most Recent Episode
225: How National NPOs Can Work Effectively with Field Offices on Corporate Partnerships
3 days ago
Today on Cause Talk Radio, Megan and Joe talk to Mollye Rhea, President of Atlanta-based For Momentum, on what's needed for a national partnership to succeed both for the national headquarters and the field offices. A recent study from For Momentum gathered data on important aspects of the most successful nationwide partnership collaboration across the nonprofit landscape. The findings give nonprofit professionals actionable insights based on data and best practices shared by 50+ leading nonprofits. On the show, Megan, Mollye, and Joe discuss: Why For Momentum decided to focus on the relationship between national offices and its chapter or field offices. The problem of "National Localitis." The "Four C's" that characterize the collaboration between HQ and field offices with regard to corporate partnerships. How national offices generally share revenue with local chapters and the need for clarity and a policy. The research results that surprised Mollye and her team. How national nonprofits and field offices can work together to retain corporate partners. Links & Notes Managing National Corporate Partnerships (Download Research) For Momentum Cause Marketing Resources More Interviews with Mollye: 115: How Nonprofits Can Identify, Sell & Close New Corporate Partnerships 126: What Companies Want from a Nonprofit Partner 169: New Research Rates Factors That Drive Cause Partnership Sales
Rated 5 out of
100 Episodes Strong...Still Funny and Informative
Megan and Joe have something good going on with Cause Talk Radio...the only place you'll get a behind-the-scenes look corporate/nonprofit partnerships up-close as well as nonprofit fundraising generally. Always something new and never boring!
Date published: 2014-09-10