Cause Talk Radio: The Cause Marketing Podcast
About This Show
Stay up to date on all things cause marketing and corporate-nonprofit partnerships, including trends, tactics and need-to-know news. Join Joe Waters of SelfishGiving.com and Megan Strand of the Cause Marketing Forum in this lively, edu-tational weekly podcast!
Most Recent Episode
183: Uber Makes Donating Clothes to Goodwill Easy
3 days ago
Today on Cause Talk Radio, Megan and Joe talk to Ryan Kuhn Senior Director of Marketing for Goodwill Industries International about a national collection drive they launched with the help of Uber. Megan, Ryan and Joe discuss: Goodwill was the recent winner of PUBLIC's Cause Marketing Innovation Award. Goodwill's national program with Uber began with a local relationship in New York. Collection drives included clothing and e-waste drives. How Uber promoted the campaign to customers How Goodwill helped local Uber drivers connect with local stores in their community. How Goodwill's work with Uber required flexility and a commitment to innovation. The logistics behind the campaign. Uber collected 250,000 pounds of clothes for Goodwill! The power of tapping into the strengths of your partner. The target demographic for Goodwill is women between the ages of 35 and 45. The Uber campaign helped them reach this audience and a younger demographic. The business benefits of the program to Uber. The future of Goodwill's partnership with Uber. Links & Notes Uber and Goodwill Make Spring Cleaning Easy Ryan Kuhn on LinkedIn
Rated 5 out of
100 Episodes Strong...Still Funny and Informative
Megan and Joe have something good going on with Cause Talk Radio...the only place you'll get a behind-the-scenes look corporate/nonprofit partnerships up-close as well as nonprofit fundraising generally. Always something new and never boring!
Date published: 2014-09-10