Cause Talk Radio: The Cause Marketing Podcast
About This Show
Stay up to date on all things cause marketing and corporate-nonprofit partnerships, including trends, tactics and need-to-know news. Join Joe Waters of SelfishGiving.com and Megan Strand of the Cause Marketing Forum in this lively, edu-tational weekly podcast!
Most Recent Episode
208: Amway's Nutrilite 'Power of 5' is Fighting Malnutrition Around the World
1 day ago
Today on Cause Talk Radio, Megan and Joe talk to Jeff Terry, Global Head of Corporate Social Responsibility, Amway Corporation, about Power of 5. This campaign is designed to build awareness of childhood malnutrition and address the critical need for proper nutrition during the first 5 years of life and offer a way that everyone can help. On the show, Megan, Jeff and Joe discuss: The background of Power of 5 and its tie to Amway's nutrition brand, Nutrilite. How Amway's One-by-One program evolved into Power of 5 as Amway realized it could do more than give money. They could apply their expertise to address the problem of malnutrition in the world. How Amway works with its business owners around the world to involve them in Power of 5. How Amway uses its internal website to raise money directly from business owners. They've raised $11 million just in the past year. How Amway works with 20 NGO's, especially with CARE, which is its global partner. Joe tests Jeff knowledge of Amway with trivia! Megan was thrilled! What's Jeff's biggest challenge in rolling out a global program like Power of 5? Links & Notes The Power of 5 Jeff Terry on Twitter
Rated 5 out of
100 Episodes Strong...Still Funny and Informative
Megan and Joe have something good going on with Cause Talk Radio...the only place you'll get a behind-the-scenes look corporate/nonprofit partnerships up-close as well as nonprofit fundraising generally. Always something new and never boring!
Date published: 2014-09-10