He Said She Said - An Inbound Sales & Marketing Podcast
About This Show
There’s a lot of hype about inbound marketing, but does it really work?
If you want the straight scoop on what does – and does not – work from experts who are living it every day, check out He Said, She Said. Every week, Quintain’s founding partners (and husband and wife team) John and Kathleen Booth discuss and debate topics relating to inbound marketing and sales. He’s got a sales background and she’s got a marketing background and their different viewpoints make for a lively discussion.
Listen in to get the unvarnished truth about inbound marketing. Every week, they’ll share strategic advice and actionable tips that you can use to get more leads and grow your business.
Most Recent Episode
Episode #25: Why Change and Storytelling Matter in Sales and Marketing
Read the Show Notes:
It's been an interesting couple weeks. It's still sort of the beginning of the year, as Kathleen sees it. We've on-boarded several new clients, which has been great. We've on-boarded several new employees, which has also been great. All that growth and change is exciting but can also be really stressful. With it comes concerns that your new employees are getting up to speed quickly enough, that they have what they need to succeed.
Onboarding new clients seems to inevitably come with its own set of concerns. Are they getting what they need? Are they seeing results? We're so focused on results and getting results quickly with inbound marketing is not always easy. It's not a short game, it's a long game, but Kathleen still likes to get some quick wins for clients.
The one constant is change. Change is disruptive and stressful, but I look at change as something natural. Nancy Duarte from Duarte Design she does a phenomenal job of talking about storytelling. I would say that in place of storytelling and stories you could look at change within the services that we offer and marketing, and that the path of a story, the universal truth for a story and the different sections that you have map perfectly to our marketing engagements and the campaigns that we build as a part of our marketing engagements.
I ended up staying up late, and I Googled Nancy for another half hour, and I watched her TED talk and got even more invested in it because it's so fantastic.
Kathleen was like, "You're trying to make me think philosophically at 11:00 at night. Are you nuts?" Now that she's had a few days and mornings specifically to look back at what I showed her, it's actually pretty interesting and it does apply to a lot of things.
The Cycles of Relationships & Change
To bring this back down to Earth and to what we're talking about, it's just about relationships, and the cycles that you go through, and communication, and the way you interact with other people – whether that's with a marketing agency, whether that's with your sales people, whether that's with your director of marketing, whether that is with your clients as we talk about, your children, your family, whatever. Any kind of relationship, any kind of communication cycle, goes through this progression that she talks about.