The Profitero Podcast
About This Show
Profitero’s brand new Podcast series collaborates with various thought leaders and influencers including, The Mars Agency, Compass Marketing, Brick Meets Click, Flywheel Digital and ChannelSight, to discuss the key eCommerce trends impacting the CPG and retail sector today.
Targeted at retail and CPG leaders, we’ll be discussing major market developments, interviewing industry experts and operators, as well as sharing insights and strategies for improving performance in the online channel.
Most Recent Episode
Episode 24: The eCommerce Opportunity in China
5 days ago
The Boston Consulting Group predicts that eCommerce will account for almost a quarter of total retail sales in China by 2020 (15% share currently), with three quarters of all eCommerce sales expected to take place through mobile.
Profitero’s SVP Strategy and Insights Keith Anderson is joined by Yan Deng, an analyst on Profitero’s Strategy & Insights team who works closely with customers in the US and Asia to improve their eCommerce performance.
Keith and Yan discuss the importance of mobile and other trends that distinguish eCommerce in China, which categories are seeing the biggest online growth, and guidance on how brands can win with Alibaba and JD, China's biggest online retailers.