The Profitero Podcast
About This Show
Profitero’s brand new Podcast series collaborates with various thought leaders and influencers including, The Mars Agency, Compass Marketing, Brick Meets Click, Flywheel Digital and ChannelSight, to discuss the key eCommerce trends impacting the CPG and retail sector today.
Targeted at retail and CPG leaders, we’ll be discussing major market developments, interviewing industry experts and operators, as well as sharing insights and strategies for improving performance in the online channel.
Most Recent Episode
Episode 21: The Outlook for Impulse Merchandising in a Digital World
There are many questions about how CPG in grocery will play out online, particularly around impulse-oriented categories.
Profitero’s SVP Strategy and Insights Keith Anderson speaks to Neil Ackerman, General Manager and Global eCommerce Director at Mondelez. Previously, Neil was General Manager of Amazon’s Small and Light Program.
In this episode, Keith and Neil discuss how to activate impulse merchandising in a digital world and why supply chain and logistics are so important to economic sustainability in the online channel.