The Profitero Podcast
About This Show
Profitero’s brand new Podcast series collaborates with various thought leaders and influencers including, The Mars Agency, Compass Marketing, Brick Meets Click, Flywheel Digital and ChannelSight, to discuss the key eCommerce trends impacting the CPG and retail sector today.
Targeted at retail and CPG leaders, we’ll be discussing major market developments, interviewing industry experts and operators, as well as sharing insights and strategies for improving performance in the online channel.
Most Recent Episode
Episode 35: How Alcohol Brands Can Tap the eCommerce Opportunity
eCommerce is making an impact on just about every industry imaginable, and alcohol looks set to be the next sector to be disrupted by the continued shift to digital.
In this episode, Profitero’s SVP Strategy and Insights Keith Anderson is joined by Danny Brager, SVP of Nielsen’s US Beverage Alcohol Practice.
Keith and Danny discuss the recent Profitero-Nielsen white paper ‘How Alcohol Brands Can Tap the eCommerce Opportunity’ and cover the maturity level for the online alcohol category versus other CPG categories, the various online delivery models and what’s driving growth, and what alcohol brands should be doing today to plan for the future.