Profitable Hospitality Podcast
About This Show
Information and Interviews by Ken Burgin of ProfitableHospitality.com. Focused on Restaurant & Hotel Management, Marketing & Cost Control. Tune in if you're the owner, manager or chef of a restaurant, cafe, hotel, club, bar or catering business.
Most Recent Episode
213: Social Media Skills for Hospitality Leaders
There’s no avoiding social media, especially for restaurant, cafe and hotel marketing. And there’s much more to a digital marketing strategy than just ‘getting one of the young staff to handle it’. Hospitality managers, owners and leaders need to take social media seriously and develop comfort, skills and fluency for this modern digital world. In this interview Ken Burgin talks with leadership coach Des Walsh about how leaders can build confidence to guide social media strategy and interact online with colleagues and customers. We also talked about which social media channels are the most appropriate and effective for hospitality marketing, and building your own reputation. Facebook, Linkedin, Twitter or Instagram – you don’t have to use them all, but you can’t hide in the shadows and pretend this doesn’t apply to you!