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AdStage Inc. is an advertising technology startup building advanced tools to help businesses build, manage and optimize online ad campaigns.
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This Week In Ad Tech News and Headlines (May 15-19th)
5 days ago
This week on The PPC Show, Paul and JD break down the top news and trends in ad tech and digital marketing.
Google advertisers can now see historical Quality Score data in AdWords
Plus, no more hovering over individual keywords to see Quality Score data.
Data by day - segment it and watch your QS change over time.
The big new development is advertisers will finally get some historical Quality Score data in AdWords. Four new columns — “Qual. Score (hist.),” “Landing page exper. (hist.),” “Ad relevance (hist.)” and “Exp. CTR (hist.)” — show the last known score in the selected date range (as far back as January 2016).
Google is opening the beta for its “buy button,” dubbed Purchases on Google. Sales & Orders reported finding the option in Merchant Center Tuesday. http://searchengineland.com/purchases-google-quietly-opens-beta-request-google-merchant-center-275182
Schedule offline conversion imports in AdWords
Imports from files can be scheduled daily or weekly.
Need to use Google Sheets or link to a file over HTTPS or SFTP. You can’t upload a file on a schedule obviously.
Uploads can be scheduled to import daily or weekly.
Last June, Google launched a native conversion syncing solution for Salesforce users.
Google Adds Expandable AdWords Ads With Carousels on Mobile http://www.thesempost.com/google-adds-expandable-adwords-ads-carousels/
Biz Stone is going back to Twitter. Medium and Jelly. Welcome back Biz!
-The micro-blogging giant has also chosen to start tracking what apps are sitting alongside Twitter on users' phones, their locations and what websites they've visited. For the latter, that's only for sites that integrate Twitter content, like embedded tweets. Furthermore, the company will "not store web page visit data for users who are in the European Union and EFTA States.
It's easy to understand why Twitter is making these changes: it's been reporting some torrid financial results of late. In February, it reported increasing losses f