Fine Point Digital Marketing
About This Show
Hosted by Maureen Jann, industry personality and Director of Marketing at Point It Digital Marketing, these weekly 20-30 minute podcasts feature experts and their industry guests chat about headlines in the industry and timely topics. We’ll be covering topics that impact digital advertising, search engine optimization and so much more.
This is a no selling zone. Our experts are just talking shop and digging into the timely happenings in digital marketing.
Most Recent Episode
#28: AI, Janes of Digital, & the Importance of Inclusion
3 days ago
This week we look at the upcoming Janes of Digital event at SMX in Seattle and the value of building inclusive marketing & tech teams. How can developing a staff that is diverse in terms of not only gender & race but experience level, personality and background improve both your corporate culture, products, & customer experience? We dig in with Frances Donegan-Ryan, SEM Pro with Bing Ads & Co-creator of Janes of Digital along with Maddie Cary, Director of Paid Search here at Point It. The fascinating news that Google has developed an AI that is building, testing & evolving other AI systems for image and speech recognition kicks off a discussion on how underlying assumptions implicit in the design of AI's can impact your brand. We also consider what is going awry when machine learning gets out of sync with customer's expectations at Uber & dig into Google Attribution, which allows marketers to move from last click attribution to customize weights according to their business models. EXPERTS: Frances Donegan-Ryan, The Bing Concierge, Co-creator of Janes of Digital, and SEM Pro. Bio: With a mission to help businesses of all sizes capitalize on the power of search marketing, Frances’ years of digital experience runs the gamut of SEO, SEM, PPC, social media, content development, UX/UI and website design. She’s worked in big, small and tiny companies, always aiming to help get the right messages to the right customers and the right time. You’ll find her at search conferences and Bing Ads Connect events around the country helping SEM Pros better utilize Microsoft’s global PPC platform to stand out from their competitors. Maddie Cary, Director of Paid Search, Point It Digital Marketing Bio: Maddie Cary is the Director of Paid Search at Point It Digital Marketing in Seattle. Her role involves overseeing and developing an amazing team of PPC account managers, while also running the global SEM program for Point It’s largest client. In 2015, she won the US Search Award for “Young Search Professional”, as well as was acknowledged as a “Rising Star in PPC” by both SearchEngineLand & PPC Hero. You can find her speaking & learning at great conferences like SMX, HeroConf, & PubCon