PT Launchpad - A Podcast for Physical Therapy Practice Owners
About This Show
Lincoln Kinkade, PT, started Physical Therapy Launchpad (PTLP) to help private physical therapy practice owners achieve success in their business. The team at PTLP wants you to break through to achieve all that is possible in your practice, in your personal life, and in the community you serve. Whether you are a new PT practice owner, or a seasoned veteran PT entrepreneur, We believe you will benefit for being a part of PTLP NATION. So, Strap in and Prepare to LAUNCH!
Most Recent Episode
53: Feature vs Benefit Marketing for Your Physical Therapy Practice
5 days ago
Knowing the difference between feature vs benefit marketing for your physical therapy practice is crucial. A patient already expects to be treated in a professional manner (feature marketing). What they want to know is how you’re going to help them with their back pain (benefit marketing).
Your host, Lincoln Kinkade, will take you through the biggest difference between these two marketing tactics and tell you why benefit marketing is best.
01:00 – Learn how to speak to your customers
01:25 – Looking at advertisements on bulletin boards and using features of their company to bring a customer in.
02:30 – Example of feature advertisement
03:30 – Physical therapy marketing
06:50 – Find a parade and stand in front of it.
07:30 – Running a community seminar
Talk to your customer as if you are reading their mind. They have come to you for a reason.
Assess what the benefits are of buying a service from your business.
Figure out how Facebook advertising can propel you to success.
Physical Therapy Rocket Fuel
Rocket Booster Video Series
Free Marketing Audit
Chill Athlete: Performance apparel, cooling gear and Physical Therapy products from athletes–visit Chillathlete.com to learn more!