Physical Product Business Podcast
About This Show
You’re tuned in to a fast track physical product business building...where you’ll learn from founders and elite marketers of super successful physical product businesses.
Learn about how:
they came up with their product ideas,
validated their product concepts,
launched and took their physical products to market,
and how they managed to rapidly scale their physical product businesses to
1M+, 10M+ and 100M+ in revenue businesses.
whether you are launching your product via:
I’ll be talking to founders of
consumer packaged goods,
fashion apparel brands,
And will also take you on my journey of building my 1M+ in revenue physical product business in a space of 12 months.
So would you join me in my challenge?
This is the PHYSICAL PRODUCTS BUSINESS PODCAST...
LETS GET IN….
Most Recent Episode
EP14: TrueFacet a 'Controlled eCommerce Marketplace' that Handles & Vets Physical Products
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TrueFacet (https://www.truefacet.com/) is a New York-based online marketplace for authentic pre-owned designer watches and jewellery from the most luxury of brands like Cartier, Bulgari, Patek Philippe, and Van Cleef and Arpels.
Tirath Kamdar, CEO and Co-Founder of TrueFacet discusses how himself and his team are building a 'controlled' eCommerce marketplace for luxury physical products.
Tirath has over a decade of experience in the jewellery industry in retail and manufacturing, as well as comes from a family of jewellers.
Tirath went through TechStars Seattle, and just completed a $7 million dollar round of funding from Maveron and Joe Montana's Liquid2Ventures (http://www.businesswire.com/news/home/20160921005277/en/TrueFacet-Raises-6-Million-Series-Led-Maveron).
On this episode, we talk about:
How TrueFacet has had to blend elements of physical product online retail into a marketplace model i.e. they handle and vet products sold through their marketplace for authenticity.
How vetting the authenticity of every single item sold through TrueFacet delivers customer satisfaction and marketplace trust
Marketplace chicken or egg situation: what did Triath's growth marketing team chase first? Buyers or Sellers?
How Tirath organise sellers first before attracting buyers to TrueFacet
How TrueFacet found initial traction without any paid advertising.
How his team made use of Google Analytics to run a manual demographics study.
How they approached their customers and made sure that they are building trust between the buyers and sellers and the marketplace as a whole.
How to be strict and provide security while still giving your customers an incredible experience.
How to build trust and security with buyers and sellers.
Guest’s Top Tips:
Tirath, recommends the following three steps to building a business.
1: Solidify and make sure you have the most optimal user experience.
2: Get some real partners - the ones around the table that really matter.
3: Get some capital.
It is also important to build trust and provide security to your customers, that delivers the best experience possible.
He believes in deep data analysis, paired up with a personal approach customer service.