About This Show
Join us for candid conversations about photography and business. We are three women entrepreneurs who talk about networking, workflow, client relationships and more. We're not afraid to share our own ups and downs and we'll help you tackle yours. We'll have guest speakers & answer listener questions, all while giving you tips & tricks to help get you through the year! Hosted by Kate Mills, Julie Ferneau, and Ashley DuChene.
Most Recent Episode
Episode 58: Profitability without Selling Out
3 days ago
There's a really interesting trend when discussing profitability as photographers. It seems very black and white. Half of photographers talk about how money isn't important. They talk a lot about being super picky with jobs you take, shooting for passion, not profit, and being sure not to work too much because you might "sell out." On the other side, the other half of photographers talk about money money money. How to make more money, get more clients, and be more successful. We've definitely noticed this split before... and truth is, neither of these business models make sense for most people!! Of course we'd all LOVE to be super picky and only take jobs we're ridiculously excited about, but at the end of the day we have to turn a profit... and there's nothing wrong with that! Jasmine Fitswilliam is an amazingly talented photographer and business owner here in San Diego. She has spent a LOT of time making a "brand plan" (we'll talk about that more below!) and knows exactly where she wants to be in her business. She chats with us this week about the gray area between the two mindsets we discussed above...profitability without selling out! Key Takeaways Don't be afraid to make money. There seems to be something taboo about making money as an artist. There's a stigma behind profitability... it's as if people think as soon as one makes money as an artist, they've sold out. This couldn't be further from the truth. In fact, there's a much greater risk of burning out when you aren't profitable. Have a BRAND PLAN. Have a short list of checks and balances you can refer back to when making a business decision. When an opportunity arises in your business... whether it's a chance to advertise, an expensive business purchase, a new client, etc, you can refer to this list. You'll never have a difficult time making these decisions because you can check back & decide whether or not that decision is smart for your business. This is a big picture view of your business. What's your business's p