'The Knowledge' - A Levitt Group Podcast
About This Show
'The Knowledge' is a podcast of the Levitt Group, the CIM interest group for senior marketers. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge.
We provide advanced marketing knowledge in the way that senior marketers need it, with an emphasis on practical relevance and value-for-time.
To find out more about us, visit our website at www.levittgroup.org.uk.
Most Recent Episode
Episode 8 - M Snuikas, P Lee, M Morasky
Episode 8 Show Notes: In our eighth podcast, Peter Domican talks to Marc Snuikas, Parker Lee and Matt Morasky about their book The Art of Opportunity: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking published by Wiley. The Art of Opportunity offers a path toward new growth, providing the perspective and methods to make innovation happen. The visual frameworks and research-based methodology presented in The Art of Opportunity merge business design thinking and strategic innovation. The changing business ecosystem is increasingly pushing traditional thinking out to pasture. New consumers and the new marketplace are demanding a profound adjustment to the way companies plan and execute growth strategies. This book provides tools to create a roadmap toward the new state of growth, and gain invaluable insight into a new way of thinking. Access to the resources mentioned in the podcast can be found on their website. Let us know what you think about the points raised in the podcast via our LinkedIn group (CIM | The Chartered Institute of Marketing Levitt Group) or Twitter (@CIMInfo_Levitt) using #LevittAOI. Joining The Levitt Group The Levitt Group is the CIM interest group for senior marketers. We're a non-profit organisation run by a volunteer committee and we exist solely to maintain and develop the knowledge, skills and capabilities of our members. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge. Membership of the Levitt group is restricted to Chartered Marketers, Fellows and graduates of the CIM's Intensive Diploma programmes. We provide advanced marketing knowledge for senior marketers, with an emphasis on practical relevance and value-for-time. We run intensive ‘Great Minds’ events which let you question respected academics from top business schools and executives from top companies. These events are CIM accredited, giving you valuable CPD time for all the events you attend. Since our inception 25 years ago there has been a membership fee for the Levitt Group. However, you can now join the Levitt Group free of charge as part of your CIM m
Rated 2 out of
I'm a CIM Member and a keen consumer of marketing thinking. For me The Knowledge podcasts are decidedly average I'm afraid to say. They just seem rather pedestrian and a missed opportunity. A case of a brand that needs a refresh. The content seems a bit pseudo academic, but not particularly robust. I found the thinking in this episode for instance to be a bit all over the place. Sorry, but you did invite feedback!
Date published: 2016-05-09