'The Knowledge' - A Levitt Group Podcast
About This Show
'The Knowledge' is a podcast of the Levitt Group, the CIM interest group for senior marketers. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge.
We provide advanced marketing knowledge in the way that senior marketers need it, with an emphasis on practical relevance and value-for-time.
To find out more about us, visit our website at www.levittgroup.org.uk.
Most Recent Episode
Episode 10- Benjamin Pring
Episode 10 Show Notes: Peter Domican talks to Benjamin Pring from Cognizant about his book written in conjunction with his colleagues Malcolm Frank and Paul Roehrig; What to Do When Machines Do Everything: How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data published by Wiley. What To Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on Artificial Intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans it raises profound questions on the future of work and how companies compete. . This book shows you how to avoid your own extinction event, and will help you; Understand the untold full extent of technology′s impact on the way we work and live. Find out where we′re headed, and how soon the future will arrive Leverage the new emerging paradigm into a sustainable business advantage Adopt a strategic model for winning in the new economy More resources on this topic and other new technology can be found at http://www.futureofwork.com/ Let us know what you think about the points raised in the podcast via our LinkedIn group (CIM | The Chartered Institute of Marketing Levitt Group) or Twitter (@CIMInfo_Levitt) using #LevittAI. Joining The Levitt Group The Levitt Group is the CIM interest group for senior marketers. We're a non-profit organisation run by a volunteer committee and we exist solely to maintain and develop the knowledge, skills and capabilities of our members. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge. Membership of the Levitt group is restricted to Chartered Marketers, Fellows and graduates of the CIM's Intensive Diploma programmes. We provide advanced marketing knowledge for senior marketers, with an emphasis on practical relevance and value-for-time. We run intensive ‘Great Minds’ events which let you question respected academics from top business schools and executives from top comp
Rated 2 out of
I'm a CIM Member and a keen consumer of marketing thinking. For me The Knowledge podcasts are decidedly average I'm afraid to say. They just seem rather pedestrian and a missed opportunity. A case of a brand that needs a refresh. The content seems a bit pseudo academic, but not particularly robust. I found the thinking in this episode for instance to be a bit all over the place. Sorry, but you did invite feedback!
Date published: 2016-05-09