The SaaS Content Marketing Show
About This Show
Learn how to turn your SaaS company into a real usermagnet with targeted content strategies. Every 2 weeks we bring people like you – SaaS founders, CEOs, and marketers training, insights, and tools you need to launch and manage your company’s successful content marketing strategy.
Most Recent Episode
Using Digital PR to Grow Your SaaS with Alexandra Tachalova
7 days ago
In this episode, I’m talking with Alexandra Tachalova, a digital marketing consultant, speaker, and former brand manager at SEMrush about a strategy that offers new opportunities to grow a SaaS company and attract new users - Digital PR.
In our chat, we’ve covered everything from the definition of digital PR, and what makes it different from traditional public relations. Alex also walked us through the typical digital PR campaign, from concept to results tracking.
But where we really dive in is how to use proprietary research to create unique and highly engaging content that you could use as a basis for increasing your product awareness, generate media buzz, and send targeted traffic to your site.
So, if you’re wondering how to give your brand or product a buzz, then this episode is for you.