O2X quickly established themselves as something very unique in the trail / endurance market - holding base to summit races that were way more than just the race itself. With a unique destination event feel, and a huge draw the evening before the race itself - over the last three years they've become a solid favorite for people looking for something a little different. More recently, they've been establishing their brand as something more than a simple race experience - holding workshops for physical and mental training workshops, with a focus on first responders. In this episode we learn more about both the race (with an announcement of the 2017 venue!) and the other aspects of the O2X brand that may not be so apparent.