On today's episode I will be discussing the importance of engaging your customers and how branding plays a key roll in the process. Often times when you're starting a business, the main focus is on the product and service that you provide and finding the right marketing channels to market your product so you can produce a sale. After all, you are in business to make money. However, investing in developing a strong brand is essential to the success of your business and without it there will be no sales. in this episode I share why that is.