Todays guest, Kim Landry, shares her creative expertise at creating thought leadership content for her clients. They interview their clients, capturing their opinions, ideas and approaches in a simple, time efficient manner. The results: Social media and newsletter engagement increased significantly for each of her clients! The key takeaways from this episode are: Not every social media platform is relevant to your audience The smaller the business, the fewer number of platforms they should be on. If you’re B2B, your go to is LinkedIn. If you’re B2C, your go to is Facebook. No matter how much marketing changes in the future, the core functions will be the same: It’s about getting your message in front of your audience.