Ann Handley is the world’s first ever Chief Content Officer. She’s also a marketing guru who champions content as a way to connect with potential customers at her company Marketing Profs. She’s the best-selling author of the book “Everybody Writes” and has been cited by Forbes as the most influencer woman in social media. She walks us through everything you need to know about developing a major competitive advantage - your brand’s voice. Ann digs into the amazing and creative brand of Freaker USA and gives you advice about how to make sure your brand’s voice is heard.