The Local Media Executive: Local Media | Broadcasting | Thought Leadership
About This Show
The Local Media Executive is a podcast dedicated to helping the leaders of local media platforms and publications stay connected with their audience and maximize their revenue in a rapidly evolving digital age. Each episode features an interview with an experienced media executive, discussing topics like digital marketing, innovations in broadcasting, evolving media technology, emerging trends and business models, SEO solutions, local to global reach, and more.
Most Recent Episode
2: 3 Keys for Newspapers to Hire Top Talent in Sales w/ Tony Bernados
Today’s sales department needs to be far more sophisticated than in the past. With all the products/services in their arsenal, there’s a lot for them to master. That means it’s critical for you to invest in quality salespeople. It also means it’s dangerous for you to “hire a pulse.” Listen in as Tony Bernados, publisher of the St. Augustine Record, shares how you can hire top sales talent to your paper—even though your talent pool may be the size of a puddle.