The Local Media Executive: Local Media | Broadcasting | Thought Leadership
About This Show
The Local Media Executive is a podcast dedicated to helping the leaders of local media platforms and publications stay connected with their audience and maximize their revenue in a rapidly evolving digital age. Each episode features an interview with an experienced media executive, discussing topics like digital marketing, innovations in broadcasting, evolving media technology, emerging trends and business models, SEO solutions, local to global reach, and more.
Most Recent Episode
4: Why Local Media Executives Shouldn’t Embrace the Imminent Doom of Their Industry w/ Simon Sarahs
The number one advantage that newspapers have right now is the fact that their business model supports the feet on the street and the local presence to be able to be there in that market to sell to small businesses. We’re very quick to dismiss what we’ve got. We look at other organizations that have shrunk and we beat ourselves up over it. The reality is, we still have massive sales forces; we still have people on the ground; we still have trusted relationships. In this episode Simon Sarahs, who has been the Digital Display Director at Newsquest in London, explains why local media executives shouldn’t be so quick to downplay what they offer.