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Episode Info: Each month, Orna Ross, ALLi Director, invites a special guest into the indie author hot seat to answer ALLi Members’ self-publishing questions. This month's special guest is Facebook advertising expert Mark Dawson, and this session was recorded live during London Book Fair. As well as being a best-selling author, Mark is the powerhouse and frontman behind The Self-Publishing Formula, which provides authors with tried and tested methods to self-publish and reach more readers. He started using Facebook Ads to increase his mailing list sign ups and boost his own sales figures, and a couple of years ago he turned that knowledge and expertise into his first "Facebook Advertising for Authors" course. Today he's sharing insights about Facebook advertising, but also covering the new kid on the block, Amazon Ads. Amazon Ads vs. Facebook Ads Q: Are you better to spend your money boosting a post on Facebook? Q: I once heard that Mark would rather have a mailing list sign up than a sale, how can that make sense? Q: I have standalone books (not in a series) will Facebook Ads still be effective for me? Q: Should I do sponsored or keywords Facebook Ads? Q: How do you scale your book advertising success? Q: How may keywords are optimal on your Amazon Ad? Visit our Self-Publishing Advice Center for more helpful indie author advice: http://selfpublishingadvice.org Find out how to become a member of the Alliance of Independent Authors: https://www.allianceindependentauthors.orgRead more »

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