Online Marketing Strategies Podcast Show
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Most Recent Episode
#10: 6 Magic Words That Always Get Clicks
The 6 Magic Words That Always Get Clicks… (The Psychology Of Selling) Phil Adair Like you, people are curious. They want to know secrets, tips, and the answers to their burning questions. You may have the best articles and blog posts in the world on your website, but if your title isn’t enticing enough to make people click on it, content doesn’t matter. That’s just the way it works. Many writers don’t write titles to get clicks. It’s just not what we’ve been taught. We want to write for art and for beauty. Writing for clicks seems almost like a sell-out to the commercial gods that want to suck your art-loving soul. But it’s not. In fact, writing titles with clicks in mind is what will save your blog, increase your traffic, and get you the numbers publishers are looking for. Instead of burying your content under a flowery title with vague references to the material, make it easy for readers to find the posts they are looking for. Use one of these six magic words. You’ll start getting clicks and new readers. Who Using “Who” in your title will help people get connected with the movers and shakers of the world–or at least the ones relevant to your topic. The 5 Agents Who Will Change Your Life Who is the Real Hero of the Election? Channel 9 Already Knows Who Will Win the Next Bachelor – DoYou? What Your readers are curious. Give them the facts they want. They’ll give you the clicks you want. What To Do When Your Book Isn’t Selling What to Watch for During the State Of Origin What the Olympics Really Did to the British Economy When Are you covering time sensitive information? A sense of urgency will help compel people to click on the title and read your content instead of scrolling past it on the screen. When to Quit Your Job When the World Will End – It’s Closer Than You Think! When Will Reality TV Die? Where