Online Marketing Strategies Podcast Show
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Most Recent Episode
#9: How To Successfully Brand Your Business
For the past 20 years, web development companies have been building websites without considering rebranding. If you’re going to invest the time, money and effort in creating a new website, it makes sense to consider rebranding – first. Every time a customer or prospective customer encounters your company it is critical that the experience is consistent and compelling. At the heart of this lies a strong, defined brand – the internal and external manifestation of your business and your value proposition. Your brand is the experience people feel each and every time they interact with your business, at every level – not the colour or design of your logo. Only once you have stepped back, contemplated these questions and articulated a solid response should you move to logo design, colour palettes and visual identity. Once you have brand assets that align to your business, they can be used by our website production teams and digital campaign teams to generate clarity and consistency of your brand, perception and messaging. Martin Purcell A recognised industry leader in providing high-level marketing strategies and delivering world-class brand and media solutions, Martin is committed to working to the highest ethical practices in his industry. In 2003, Martin founded Perth-based Elixir Marketing Group, successfully engineering it to become one of Australia’s leading marketing consultancies. In 2010, he sold the business, and established the 8 Strategic Group of Companies with offices in Australia and Singapore. Martin is a true marketing strategist with the ability to engineer powerful brands whether they are start-up companies or businesses in transition. His knowledge of marketing, combined with his theatrical flair, provides the perfect balance for enterprise solutions that are both creative and practical. Martin has coordinated marketing and communications projects for a who’s who of local and national companies, and as a specialist brand consultant, He was Vice-President of the Australian Marketing Institute and served on its council for seven years. [FREE] Video Training Series: Discover The Secret To "Hacking" Google AdWords For Real Success Now! Easy To Follow Step-By- Step Training ... Fast & Proven Methods To Get Your Campaigns Firing In Just Minutes! Start here: