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Episode Info: Today its my great pleasure to welcome Phil Pallen to the Online Courses Insider Show! Phil was a mesmirising keynote speaker at New Media Europe 2016. Phil is a Brand Expert who helps a very wide range of clients all over the world build and promote their brands.   This Week’s Guest: Phil Pallen     In this Episode you will discover:   What Brand Building does for you Why bother with Branding Where does Phil start with a new client How Phil combines, Photography, Typography and all the other elements when creating a brand The impact of your audiences’ 3 second attention span What is meant by Sub Branding How Phil uses Iconography as part of the brand building process Some of his most interesting client experiences How Phil combined the letter D, an Elephant and a Coffe Cup for a client Some quick wins to improve your own brand How to get your Avatar right Phil’s book, “Shut Up and Tweet” How to make the most of Social Media platforms Why its important for people to be able to find you Why you should give your social media platforms purpose How Phil uses Snapchat for his businessRead more »

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