Traffic And Leads Podcast
About This Show
One-Click Lindsey is a web strategy expert working with small business owners to help them utilize the web to produce more website traffic and leads. Join One-Click Lindsey as she interviews the industry leadings experts in landing pages, email sequences, search engine ranking, newsletters, analytics, social media, pay-per-click ads, websites, blogging and more. Make sure you listen in if you're ready to generate more traffic and leads for your small business.
Most Recent Episode
Digital Marketing for Startups
< 1 day ago
Tom Mulliez (https://www.linkedin.com/in/tommulliez) is our special guest on today's episode of Traffic and Leads Podcast. He is the founder and CEO of iTrekkers (https://itrekkers.com/). It's an outdoor adventure company that makes great memories outdoors through paddling, fishing, camping and hiking tours. Mulliez first launched the iTrekkers in late 2014, he found it to be a "horrendous" experience. In this episode Mulliez suggesting others who are launching new sites, products or services first study Google Analytics (https://www.google.com/analytics/#?modal_active=none) and read a book he found on Amazon a little later during his foray into online marketing: "Traction: How Any Startup Can Achieve Explosive Customer Growth (https://www.amazon.com/Traction-Startup-Achieve-Explosive-Customer/dp/1591848369/ref=sr_1_3?s=books&ie=UTF8&qid=1495043127&sr=1-3&keywords=traction)."
IN THIS EPISODE YOU WILL LEARN:
* It may seem you're throwing a lot of money at this online marketing stuff, but if you persevere, it can make a difference
* Before starting an online business, you should study such matters as the platforms you can use, coding, Google Analytics and SEO
* You should study who your business partners are and what they know
* How reading a book may have spared our podcast guest — and you — some time if he had found the resource earlier
* How you should try and test various sorts of online marketing
* How hiring an in-house writer and editor helped iTrekkers succeed
Rated 5 out of
Lindsey is someone that provides great value and awesome content. Excellent advice to help you get your business online and make it profitable. Highly recommended.
Date published: 2016-11-02