About This Show
A Financial Professional’s Guide to Marketing, Branding, and Business Building
On Pitch is your source for information to help grow your business, including how-to guides, interviews with thought leaders, and industry analysis – all tailored to a financial audience. In this complex and rapidly changing industry, we aim to help you strike the right chord with your audience.
Most Recent Episode
Thinking Like a Human: Mental Accounting Bias
< 1 day ago
When you think of setting a budget, do you imagine outlining different categories and assigning each one its own strict allowance? Do you ever treat one sum of money differently from another equal sum of money, simply because of where it came from or how you plan to spend it? The mental accounting bias is to blame, which is not necessarily a bad thing. Managing Director Miranda Carr has the details on how it can affect investors.