The Inside Racing Podcast
About This Show
John Robbins: Business strategist, coach and consultant for more than a decade shares his strategies, frameworks, tips and best practices to help you preserve and grow your racing operation. You'll hear from handpicked experts inside and outside the industry as they share their insights, stories and opinions about the business of racing. It's about understanding what goes on behind the scenes at race tracks, with sanctioning bodies, inside race teams and among industry professionals. It's also about uncovering the latest trends and gathering valuable insights from people across the world of business. John has combined his experience of growing up at the track and a passion for business to bring a unique, fun and real perspective to the business of racing. His work has allowed him to help track owners across the country develop and execute strategies to grow revenue and increase profitability, attract and retain sponsors and engage race fans.
Most Recent Episode
IRP #32: Listener Questions - Sponsorship, Facebook and Ticketing
2 days ago
The latest episode of The Inside Racing Podcast is all about answering your burning questions. How do you make sure your sponsorship proposals get noticed? Should you be advertising on Facebook? Are ticketing programs right for your track? These are the big questions we tackle in our first ever mailbag episode. I asked listeners to submit questions and I got some great ones right out of the gate. We'll take a deep dive and really dig into the answers, so you can make improvements to your track or series today. Sponsorship (02:13) Facebook (23:40) Ticket Programs (29:20) Whether you are just getting started or you've been promoting racing for decades, there's something here for you. Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com. Want to check out 80/20 Sales and Marketing by Perry Marshall. You can find it on Amazon here: www.amazon.com/80-20-sales-marketing