The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
About This Show
Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
Most Recent Episode
Ep. 753 - Amy Jo Martin (Sports Social Media Pioneer)
< 1 day ago
Amy Jo Martin will concede she was not the first verified person on Twitter. She was the second, due to her work with Shaquille O'Neal, who was the first. Martin talks about the wild west of sports social media, where bringing a humanizing voice to Twitter allowed her to found Digital Royalty, which worked with such brands as Hilton Worldwide, Dwayne "The Rock" Johnson, The Kansas City Royals, Chicago White Sox, The UFC, and the American Red Cross. Martin talks about how her legacy of a New York Times Bestselling Author or having 1.1 Twitter followers compares to her catharsis in Africa with an obsession over delivering clean water to more people through charity, where she learned how having "enough" was, and why she's dialed back the caustic nature of traveling over 200 days a year simply to find joy in the everyday. Oh, and she's having fun with her own podcast, Why Not Now? Twitter: @AmyJoMartin