Nielsen Experience Podcast
About This Show
The Nielsen Experience Podcast is a collection of stories about what it’s like to work at Nielsen – a global, independent measurement and data company – straight from our employees. Every week, we’ll interview one employee about life at Nielsen and how they’ve found ways to be themselves, grow, and make a difference.
Most Recent Episode
Ep. 11. Creating Multicultural Connections - Monica Gil (SVP Multicultural Strategy and Growth, LA)
1 day ago
Episode 11 of the Nielsen Experience Podcast features Monica Gil, SVP of Multicultural Strategy and Growth, based in our Los Angeles office.
Monica shared with us a view of not only her career journey, but her life journey - a child of immigrants who worked hard, found her cultural identity during college, got deeply involved in politics and community work, and is now helping non-profits, government organizations, and corporations understand and market to people across many cultures.
She also shared some insights from Nielsen's Diverse Intelligence series, which provides media consumption and purchasing behavior of African-American, Hispanic, and Asian-American consumers, respectively. The reports are widely read in the media, CPG, and retail industries. The most recent release, "From the Ballot Box to the Grocery Store: A 2016 Perspective on Growing Hispanic Influence in America."
"We started producing these Diverse Intelligence reports, which took all our data and put it into one comprehensive report - one about African-Americans, one about Latinos, and one about Asian-Americans. We found that clients were hungry for this information. They already knew the 'what' - that the population and demographic shifts are happening - but they don't know the 'why' and the 'how'.
We help clients identify size of the prize - the growth opportunity with certain groups of consumers - and how to accelerate the growth. Are their strategies relevant to the current group of consumers? Are we thinking about blended households? And how is it that we help them adjust to the realities of today's multicultural communities, which is no longer really a silo... it's now the mainstream."
The Nielsen Experience Podcast is a collection of stories about what it’s like to work at Nielsen – a global, independent measurement and data company – straight from our employees. If you’d like to learn more, visit us at http://careers.nielsen.com or Like us at www.facebook.com/NielsenCareers